→ SitOnIt Seating
New+Next celebrates a banner year of launches for SitOnIt, boasting eight new product lines and a new emphasis on sculptural lounge seating. To properly highlight the full scope of offerings, the campaign aims to strip away distractions to showcase design details.
Deliverables: logo, photoshoot production + art direction; 60+ print, digital, and email ad placements; landing page and articles; email; social
Creative Director: Marcel Seva • Photographer: Justin Bruursema • Graphic Designers: Mui Su and Lauron Kirk • Photo Editing: Nenad Mikšin