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When summer hits, travel picks up. To promote this busy time of year, Timbuk2 did a Memorial Day weekend campaign highlighting bags for anything from day trips to week-long getaways, celebrating that easygoing California road trip spirit. This campaign included a photo+video shoot, retail, email, and social. 



Creative Director: Marcel Seva  //  Photographer+videographer: Embry Rucker  //  Sr Graphic Designer: Eric Bailey 








             



Retail window mockup for Hayes Valley store




Retail window diagram for store leaders to use on install



              
  
Retail signage for shelving displays