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When summer hits, travel picks up. To promote this busy time of year, Timbuk2 did a Memorial Day weekend campaign highlighting bags for anything from day trips to week-long getaways, celebrating that easygoing California road trip spirit. This campaign included a photo+video shoot, retail, email, and social.
Creative Director: Marcel Seva // Photographer+videographer: Embry Rucker // Sr Graphic Designer: Eric Bailey
Retail signage for shelving displays